Georgia-Pacific (GP) has started final engineering and planning for additional structured paper machines and converting equipment to better meet growing customer and consumer demand for premium bath tissue and paper towels.
The company said the investment reinforced its commitment to growing its retail bath tissue and towel business.
It said it expects to shorten project schedules by leveraging existing site infrastructure. It is also evaluating its facilities in the central and western portions of the US and said that site selections will be announced later.
The move “represents a significant step” in evaluating how and when these investments would support long‑term growth across both branded and private‑brand product portfolios.
Construction is expected to start on the first machine in late 2028, with work on a second machine following shortly afterwards.
Vivek Joshi, Executive Vice President for GP’s Consumer Products Group, said: “These efforts reflect our continued confidence in the long‑term growth of premium paper products and our commitment to invest alongside our customers to meet that demand.
“They also underscore our longstanding track record of investing in our manufacturing network, expanding our market presence and creating lasting value for our customers.”
These investments would reinforce GP’s brands and continue to grow its premium private‑brand products.
GP has invested in new paper machines in Naheola, Alabama, (2018); Palatka, Florida, (2020); Green Bay, Wisconsin, (2024); and Wauna, Oregon (expected 2026).
The company was unable to comment further at this time.
