Cascades has responded to customer demand for softness, thickness, and strength, with the launch of its modernised bathroom tissue range – Cascades Fluff Excellence.
The company said Cascades Fluff Excellence was “meticulously developed to ensure optimal performance at every stage, from manufacturing to use.”
Every detail of the product is designed to offer consumers a solution that is both high-end and accessible, from packaging to texture.
It will replace the Cascades Fluff Ultra line, and the company said the new range is part of its ongoing commitment to offering increasingly effective hygiene solutions that meet the real needs of the market.
The launch of Cascades Fluff Excellence provides an opportunity to modernise the image of the entire Cascades Fluff & Tuff range: the packaging has been redesigned to offer better readability, increased differentiation on the shelf, and clearer communication of product attributes through visual pictograms.
Jérôme Porlier, Executive Vice President, Tissue, said: “This project perfectly illustrates our teams’ ability to create a product that is high-performance, distinctive, and aligned with market expectations.
“Cascades Fluff Excellence is a tangible demonstration of our commitment to innovation, quality, and customer satisfaction.”
